Beauty Industry

Miss Universe and Farouk Launch Product Line

The collection will be sold exclusively at Ulta stores in the U.S.

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By: Jamie Matusow

Editor-in-Chief

The Miss Universe Organization and Farouk Systems have partnered to create the hair care line, Miss Universe Style Illuminate by CHI. The line will be sold exclusively at Ulta stores in the U.S., and launches on April 22nd.

The products are in hot pink packaging, and include:

Restage Dry Shampoo, Work Your Style Flexible Hair, Rock Your Crown Firm Hair Spray, Set the Stage Blow Dry Spray, Spotlight Shine Spray, and Moringa & Macadamia Oil.

The collection also includes four styling tools: Professional Hair Dryer with 1800 watts of powerful airflow, Titanium Hairstyling Iron, Titanium Volumizing Iron, and 1 ¼ Titanium Curling Iron.

Paula Shugart, president of the Miss Universe Organization, commented:

“CHI has been a sponsor of the pageant since 2005, providing hair care and styling needs to contestants representing nearly 90 different countries, all with very different hair types. No matter the hair type, CHI consistently delivers flawless, high quality professional care to the women who compete, allowing each of them to shine on stage.”

Photo: PRNewsFoto/The Miss Universe Organization


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